Brand
SurgiWrap
Agencies
Adaire Greene
Marketing Challenge
Find a way to differentiate and launch a tissue new adhesion in a crowded marketplace.
Creative Solution
One of the unique characteristics of SurgiWrap is that it is a sheet instead of a foam and could be easily repositioned. Taking our creative cues from that fact, we developed an eye catchy campaign that visually speaks to just how SurgiWrap keeps the healing exactly where you want it while provides separation without the anxiety!
