Brand
Immucor
Agency
Vitamin-D Creative
Marketing Challenge
Immcuor, the market leader in transfusion medicine, tasked us with a global corporate rebrand to keep up with increasing competition and communicate its leadership role in transfusion medicine.
Creative Solution
Create a memorable, global template that can be used as a platform for the entire brand. The resulting campaign uses elements of the logo as a frame in which to tell the story and humanize the science and work Immucor does to ensure that transfusions are safe and compatible. We also developed another quirky campaign in celebration of the company’s 30th. anniversary.
