Brands
Hoya
Agencies
Adair-Greene
Creative Challenge
Marketing Challenge: In a category where all high-end lens treatments are perceived to be the same, differentiating Hoya’s HiVision brand required a unique solution with plenty of stopping power.
Creative Solution: Differentiate HiVision from all the other campaigns that simply show models wearing glasses by creating an attention-grabbing visual device. We call it the “Faces” campaign, and along with the touch of wry humor, it provided commanding confidence for the brand.
Awards: Bronze, In-Awe Awards, 2005 Finalist, MM&M Awards, 2005 Finalist, Global Awards, 2005 Award of Excellence, Rx Club, 2005
