Brand
Prialt
Agency
Scout Marketing
Marketing challenge
Prialt is an intrathecally delivered, non-opioid analgesic that is extremely efficacious but has a very narrow therapeutic window. Pain specialists were impressed with the therapy, but wary of the CNS side effects if not titrated precisely.
Creative Solution
After listening to so many patients’s success stories, I thought that we could employ a testimonial campaign to highlight the incredible success stories we kept hearing and make the brand more human and relatable.
